Google Tag Manager Cheat Sheet

Comprehensive GTM reference guide with variable types, trigger conditions, and tag configurations.

#gtmcheatsheet #tagmanagerguide #gtmreference #gtmvariables

Built-in variables: Pages	Page URL · Page Hostname · Page Path · Referrer
Built-in variables: Utilities	Event · Environment Name · Container ID · Container Version · Random Number · HTML ID
Built-in variables: Clicks	Click Element · Click Classes · Click ID · Click Target · Click URL · Click Text
Built-in variables: Forms	Form Element · Form Classes · Form ID · Form Target · Form URL · Form Text
Built-in variables: History	New History Fragment · Old History Fragment · New History State · Old History State · History Source
Built-in variables: Videos	Video Provider · Video Status · Video URL · Video Title · Video Duration · Video Current Time · Video Percent · Video Visible
Built-in variables: Scrolling	Scroll Depth Threshold · Scroll Depth Units · Scroll Direction
Built-in variables: Visibility	Percent Visible · On-Screen Duration
Built-in variables: Errors	Error Message · Error URL · Error Line · Debug Mode
Trigger types: Page view	Consent Initialization · Initialization · Page View · DOM Ready · Window Loaded
Trigger types: Click	All Elements · Just Links
Trigger types: User engagement	Element Visibility · Form Submission · Scroll Depth · YouTube Video
Trigger types: Other	Custom Event · History Change · JavaScript Error · Timer · Trigger Group
User-defined variable types (common)	Data Layer Variable · URL · Constant · Lookup Table · RegEx Table · 1st-Party Cookie · JavaScript Variable · Custom JavaScript · DOM Element · Auto-Event Variable

Most built-in variables are off by default: enable them under Variables › Configure. Click, form and video variables only have values on the matching trigger type.