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Free tool
Analytics Dashboard Planning Wizard
Pick your business model and get a starting set of dashboard KPIs, each mapped to the GA4 metric or event it comes from.
A starting set of KPIs and where each comes from in GA4. Keep the dashboard to what someone will act on; add a date comparison (month over month or year over year) to every chart.
Lead generation dashboard plan
1. Leads
Source: generate_lead key events
2. Lead conversion rate by channel
Source: Session key event rate by session default channel group
3. Cost per lead
Source: needs ad cost data (Google Ads link or cost import)
4. Form completion rate
Source: form_submit ÷ form_start events
5. Top landing pages by leads
Source: Landing page + query string × key events
6. Sessions by source / medium
Source: Session source / mediumHow to use this tool
Follow these steps to get the most out of the Analytics Dashboard Planning Wizard.
Enter your accurate data in the provided form fields.
Review all configuration options and settings.
Click the generate or proceed button to execute.
Copy, download, or implement the professional output.
In depth
Strategic Performance Reporting
Planning your analytics dashboard is the first step toward meaningful insights. We help you choose the right KPIs to measure organic growth and conversion ROI.
Decision-Ready Data
Each KPI comes with the GA4 metric or event it is built from, so the plan can go straight into a GA4 exploration or a Looker Studio report.
Want it done for you?
Tracking is what makes ad spend accountable. We run Google Ads with conversion tracking you can check yourself.
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