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Free tool
Event Schema Generator
Generate Event schema markup for conferences, webinars, and events to appear in Google's event listings.
Event Details
Attendance & Ticketing
Your generated code will appear here
Live in Search
Event schema makes your event eligible to appear in the Google Event Experience, a dedicated search result box that shows dates, locations, and direct links to tickets.
GCC Tip: Uses standard ISO address formats.
How to use this tool
Follow these steps to get the most out of the Event Schema Generator.
Set the Event Name, Start Date, and End Date.
Choose the Location type: Physical, Online, or Mixed.
Add ticket prices and availability status.
Generate the markup for Google Events search.
Embed on your event landing page.
In depth
Driving Ticket Sales with Event Structured Data
Whether it's a Dubai technology summit or a Riyadh business webinar, Event schema makes your listing eligible for Google's event results, which show dates, venues and ticket links. Eligibility isn't a guarantee: Google decides what to show.
Online vs. Offline Events
Since 2020, Google strictly differentiates between Virtual and Physical locations. Our generator handles 'VirtualLocation' for webinars and 'Place' for physical venues, ensuring your event is categorized correctly for both local and global audiences.
Want it done for you?
Schema is how search engines and AI assistants understand your business. We build it into AI search optimization for brands that want to be the recommended answer.
AI SEO & GEOMore in Structured Data