Industries Finance & Fintech
Fintech & Financial Services Marketing Agency
We're a Dubai-based marketing and product studio for fintechs, payment companies, brokers, insurers and banks across the Gulf. We brand, build, rank and advertise financial products and set up the bank CRM behind them, with your compliance team reviewing every word, because in finance the regulator reads your marketing as closely as your customers do.
Start a projectWhat we do for Finance & Fintech
SEO Services
Financial services SEO for the questions people ask about money: product comparisons, eligibility, fees and Islamic finance terms, in English and Arabic. Content is written for cautious readers, reviewed by compliance, and structured so Google can see who wrote it and which regulator supervises you.
AI SEO & GEO
When someone asks ChatGPT or Google's AI Overviews which UAE banks offer a product, or how a Saudi buy-now-pay-later plan works, your brand should be described correctly. We run those prompts, fix entity and schema gaps, and publish plain answers that AI engines can cite.
Website Design & Development
Product pages, fee tables, eligibility checkers and calculators built so compliance can update a disclosure without waiting for a developer. Arabic and English with proper right-to-left layouts, quick on mid-range phones, and with advertising tags kept away from pages that handle account or personal data.
Web & Mobile App Development
Onboarding flows, customer portals and dashboards for lenders, brokers and payment companies, with KYC steps, document upload and integrations to payment providers and your CRM. We design hardest for the moment a user is asked to scan an Emirates ID or Iqama and decides whether to trust you.
Google Ads & PPC Management
Google Ads, Meta and LinkedIn campaigns for financial products, with ad copy and landing pages approved by compliance before launch, disclosures where the rules require them, and conversion tracking that stops at the start of an application so no personal data reaches an ad platform.
Branding & Logo Design
Fintech branding that has to earn trust before it earns a click: names checked for meaning in Arabic and English, bilingual logotypes drawn together, and a voice that sounds confident without promising returns. Names and taglines go past your compliance team before they're printed on a card or an app icon.
CRM Implementation & Automation
Bank CRM and fintech CRM in Salesforce, HubSpot or Zoho: leads routed to relationship managers, KYC status and consent records on every contact, WhatsApp Business messages sent from approved templates, and dashboards showing which channel produced funded accounts rather than form fills.
The detail
Who signs off on a financial services campaign?
In a regulated firm, nothing goes live until compliance approves it, and often legal and product sign off too. A financial services marketing agency has to work inside that loop: version-controlled copy, a record of who approved what, and enough lead time that an approval cycle doesn’t sink a launch date.
Take a payments company in DIFC planning a launch. The creative is ready in a week. Approving every headline, disclaimer and landing page variant takes longer, and each edit after approval restarts the clock. So we write the claims register first: every factual statement the campaign will make, with its source, approved once and reused everywhere. Ads, emails, app store text and the website all draw from it, and compliance reviews changes rather than whole campaigns.
That’s also how we judge a fintech marketing agency from the other side of the table. Ask any agency you’re considering how they handle approvals. If the answer is “we’ll send you the final files”, expect delays.
Which rules govern financial promotions in the Gulf?
The rules that apply depend on where you’re licensed and who you’re targeting, and one firm can face several at once. These are the regulators we plan around most often:
| Where you’re licensed | Regulator | What it changes in marketing |
|---|---|---|
| Saudi Arabia: banks and finance companies | SAMA | Arabic required, fees and APR disclosed, written compliance approval before publishing |
| Saudi Arabia: securities | Capital Market Authority | Investment promotions follow CMA rules |
| UAE onshore: banks, finance, payments | Central Bank of the UAE | Consumer protection standards on disclosure and fair marketing |
| UAE onshore: securities | Securities and Commodities Authority | Investment product promotion follows SCA rules |
| DIFC | DFSA | Financial promotions in or from the Centre are restricted, mainly to authorised firms |
| ADGM | FSRA | Its own financial promotions regime |
SAMA’s Rules for Advertising Products and Services Provided by Financial Institutions are unusually specific. Ads must be in Arabic unless aimed at non-Arabic speakers, must name the institution and state that SAMA supervises it, must show fees, commissions and VAT, and bind the institution to whatever they offer. The compliance department approves them in writing before publication.
Google adds its own layer. Its financial products and services policy asks every advertiser to disclose fees and a physical address and to follow local law. Some countries also require financial services verification: Australia (proof of an ASIC licence), the UK and much of Europe among them. No GCC country is on that list as of this update. Targeting consumers in the US or Canada? Consumer finance ads there can’t be targeted by age, gender, marital or parental status, or ZIP code.
How people search for money products
Money searches are cautious, comparative and often in Arabic. People search the product and the doubt together: “personal loan without salary transfer”, تمويل شخصي بدون تحويل راتب, “is this app licensed in UAE”. Google treats these as topics where bad information can hurt someone, so it looks for clear authorship, regulatory status and accuracy before it ranks a page.
Three things follow:
- Show your licence where people look for it. Regulator name and licence number in the footer and on product pages, matching your regulator’s public register.
- Answer the fee and eligibility questions on the product page, with the same figures as the approved disclosure, not a vaguer marketing version.
- Check what AI answers say about you. If ChatGPT calls your wallet “a bank” or mixes up your DIFC entity with an unrelated company, that’s an entity problem, and our AI search work for financial brands fixes it at the source.
Fintech branding when trust is the product
Fintech branding has a job most consumer brands don’t: persuading someone to hand over their salary, their ID and their savings to a company they heard of last week. Playful can work. It fails the moment the tone suggests returns are easy or risk is small.
What we pay attention to:
- Names checked for meaning and pronunciation in Arabic and English before anyone falls in love with them.
- Arabic and English logotypes designed as a pair, not an Arabic afterthought.
- Words like “bank”, “deposit” or “guaranteed” used only where your licence permits them.
- Cards, app icons and notifications that still read as yours at small sizes.
Our branding for financial firms runs alongside compliance review rather than after it, which saves a redesign.
What a bank CRM has to handle
A bank CRM is more than a sales pipeline. It holds consent, KYC status and product holdings against each customer, routes leads to the right relationship manager, and keeps a record that stands up in an audit. Most of the work is deciding what the CRM should hold, and what must stay in core banking systems.
We set up Salesforce (including Financial Services Cloud), HubSpot or Zoho depending on scale and what you already run. The parts that take real thought:
- Consent. Marketing consent stored separately from service messages, with dates and sources, to meet the UAE’s PDPL (Federal Decree-Law No. 45 of 2021), Saudi Arabia’s PDPL overseen by SDAIA, or DIFC and ADGM data protection rules.
- One record per customer. Web applications, WhatsApp chats and branch walk-ins land as one contact, not three.
- WhatsApp. Outbound messages only from approved templates, so compliance can see exactly what customers receive.
- Residency. Where the CRM is hosted, and which fields never leave your own systems.
CRM implementation for banks and fintechs and fintech app development usually run as one project, because onboarding and CRM share most of their data.
Where financial marketing goes wrong
Approved ad, unapproved landing page. The ad claim was cleared; the banner on the page it links to wasn’t.
Influencer deals without a licence check. Paid creators need the UAE Media Council’s advertiser permit or a Mawthooq licence in Saudi Arabia, and investment content may need more.
Tags on the wrong pages. Ad platform tags firing on application or account pages can send personal data where it shouldn’t go.
English first, Arabic later. SAMA-supervised firms can’t launch that way, and in the UAE it costs you the Arabic searches.
Returns language. “Grow your money” beside an investment product reads like a promise.
For firms licensed in ADGM, our Abu Dhabi page covers the local picture, and Saudi fintechs can start with digital marketing in Riyadh.
Questions
Do you work with firms licensed in DIFC and ADGM?
Yes. We're based in Dubai and work with firms licensed onshore, in DIFC and in ADGM. Each has its own regulator and its own approach to financial promotions, so the first thing we agree is which rules apply to which audience and who on your side approves the copy.
Can fintechs run Google Ads in the UAE and Saudi Arabia?
Yes. Google's financial products and services policy applies everywhere: disclose fees, show a physical address, follow local law. As of September 2026, Google's separate financial services verification list doesn't include any GCC country, but the list changes, so we check it before every launch.
Do financial ads in Saudi Arabia have to be in Arabic?
For institutions supervised by SAMA, yes. SAMA's advertising rules require Arabic except for ads aimed specifically at non-Arabic speakers, and they require fees, commissions and, for finance products, the APR to be disclosed. We write Arabic copy natively instead of translating it at the end.
Who approves the marketing you produce?
Your compliance team, every time. We keep a claims register of each factual statement with its source, a version history of every asset and a record of who approved what. Nothing goes live until that approval is logged.
Is HubSpot good enough for a bank CRM?
For marketing and lead management at smaller banks, finance companies and fintechs, often yes. Larger banks with relationship managers, complex product holdings and strict data residency needs usually fit Salesforce Financial Services Cloud better. We recommend one after mapping your data and approval flows.
Can you run campaigns with finance influencers?
Only with creators who hold the permits their market requires, such as the UAE Media Council's advertiser permit or Saudi Arabia's Mawthooq licence, and with scripts your compliance team approves. For investment products, check with your regulator first; some firms decide the risk isn't worth it.
How do you measure financial services marketing?
By funded accounts, approved applications or qualified meetings, not clicks. Ad tracking ends at the start of an application so personal data stays out of ad platforms, and the CRM reports what happened next, channel by channel.