Medina, Saudi Arabia Google Ads
Google Ads and PPC Management in Medina
We run Google Ads and paid social for Medina hotels, Ziyarah and transport operators, restaurants and dates sellers. Most of your future guests are still at home when they search, so campaigns target the countries and languages they search in, then switch to short-radius ads once they're in the city. Every booking, call and WhatsApp chat is tracked. We manage it all remotely from Dubai.
Talk to us about MedinaWhat's included
Targeting by market and language
Campaigns built per source country, with ads and landing pages in the language people there search in.
In-city campaigns
Short-radius Search and Maps ads for visitors already in Medina looking for food, transport or dates to take home.
Hotel booking campaigns
Search and Performance Max for direct bookings, plus Google's hotel booking links where your booking engine supports them.
Meta ads where they fit
Facebook and Instagram campaigns for families and groups planning from abroad, used only where they bring bookings at a sensible cost.
Conversion tracking
GA4 and Tag Manager tracking for bookings, calls and WhatsApp clicks, so spend is judged on enquiries rather than clicks.
Landing pages
Pages for each market and offer, fast on mobile and written in the right language.
Google Ads in Medina
Who you’re paying to reach
PPC for a Medina business pays for clicks from two different groups: pilgrims planning a trip from home, and visitors already in the city. They search differently, at different times and often in different languages. Campaigns that treat them as one audience waste money on both.
For hotels and Ziyarah operators, the planning group matters most, because that’s when people choose where to stay and who to travel with. For restaurants, transport and dates shops, the sales come from people already here.
Targeting by country and language, not by city
A Turkish family planning a stay near Al-Masjid an-Nabawi searches from Istanbul, in Turkish. A campaign that targets Medina as its location never reaches them. We build campaigns per source market, with that market’s language, the words people there use, and a landing page that answers the search.
We start with the markets your bookings already come from, because that data is the best guide, then test one new market at a time.
Campaigns for visitors already in Medina
Once visitors arrive, search turns local and urgent. Short-radius Search campaigns and Maps ads around the mosque, the Haramain station and Prince Mohammad bin Abdulaziz Airport reach people looking for a meal, a transfer, or a box of dates before they leave. Call buttons and directions do more here than clever headlines.
Tracking a booking that ends on WhatsApp
Many Medina enquiries end in a WhatsApp chat, not a form. If your tracking only counts forms, your best campaigns look like failures. We track WhatsApp clicks and calls as conversions in GA4 and Tag Manager, keep every link tagged with our UTM link builder, and feed confirmed bookings back from your CRM so Google optimises for stays rather than chats.
Budget timing around the Hijri year
Demand follows Ramadan, the Hajj season and school holidays in your source countries, and the Hijri dates arrive earlier each Gregorian year. We plan budgets per market around those dates, raise them in the weeks before each peak, and lower them once your rooms or tours for that period are booked.
The quiet months matter too. They’re the cheapest time to test new markets, new languages and new landing pages, so the peak campaigns start from proven ground.
Related services
Ads work better when the landing page is fast and the follow-up is quick, so see Medina websites built for direct booking and CRM with WhatsApp for Medina. Our PPC and Google Ads management page explains the method, and Google Ads in Jeddah shows how campaigns differ for a resident market. More on how we work remotely is on the Medina page.
Selected work
How we work
- 01
Tracking audit
We check what your account currently counts as a conversion. If it's page views or a duplicated tag, Google has been optimising for the wrong thing.
- 02
Fix measurement
Tags, GA4 events, call and WhatsApp tracking and the CRM connection go in, and each is tested with a real submission.
- 03
Policy and permit check
For healthcare, property and financial services we check Google's policies and local advertising permits before launch, so ads aren't disapproved on day one.
- 04
Build or restructure
Campaigns, keywords, negatives, ads and landing pages built around the leads you want, in the languages your buyers search in.
- 05
Optimise weekly, report monthly
Search terms, bids and ads reviewed every week; once a month we tie spend to qualified leads and deals.
Questions
Should a Medina hotel advertise in Medina or abroad?
Mostly abroad, in the countries your guests come from, because that's where they choose a hotel. In-city ads make sense for restaurants, transport and dates shops, and for hotels selling last-minute or extended stays. We usually split the budget by stage of the trip rather than by place.
Which languages should our ads be in?
The languages your guests search in. Google Ads targets people by the languages they use, so an English-only ad can miss a Turkish or Indonesian visitor altogether. We write ads and landing pages per language with fluent writers, starting with the markets your bookings already come from.
How do you track a booking that happens on WhatsApp?
We record the WhatsApp click as a conversion, then match confirmed bookings in your CRM back to the campaign that produced them. That shows which ads lead to real stays, not just conversations.
When should we increase ad spend?
Before demand peaks, not during. Pilgrims plan Ramadan and school-holiday trips well ahead. We raise budgets in each source market in the weeks before each season, and ease off once rooms for those dates are filling.
Can you run ads for our dates shop to buyers across the Gulf?
Yes, with Search and Shopping campaigns aimed at the countries you deliver to and product feeds in Arabic and English. We confirm delivery coverage first, because ads in places you can't deliver waste money and annoy buyers.
How much should we spend on Google Ads in Medina?
It depends on your markets, languages and how competitive each one is. We review your bookings and any current campaigns for free, propose a budget split by market, and scope our management work after that call.