How Google ads can help get more leads.
As of 2021, Google has become the go-to search engine with about 92.05 percent of the market share of all search engines. Running a lead campaign on Google Ads can probably be the best way to get more leads.
What are Google Ads?
Google Ads is a paid advertisement service of Google that allows websites to appear in the top results of SERP (Search Engine Results Page) on the search engine and advertising network. It was formerly called Google AdWords and became Google Ads on 24 July 2018.
Whenever users search for businesses or products similar to yours on Google search and Google Maps, Google places your website in the top results of the SERP. Whenever a user clicks on your website a certain amount is deducted from the allocated budget.
How Google Ads helps businesses?
Google Ads helps businesses in the following ways:
- Google Ads helps a business to appear in the SERP whenever a user searches for similar products or services.
- Google Ads appears on both Desktop and Smart Phones.
- It helps businesses by increasing website visits, customer calls, and customer visits to your business.
- It enables users to set a monthly budget that can be paused at any time to adjust the total spending.
- Google Ads are smart and easy to use.
- It helps in expanding the reach and getting quality leads within budget.
How Google ads can help get more leads.
Google Ads helps businesses in getting more quality leads through the following:
01
Appearance in the SERPs
Google Ads places you ad whenever people search products or services similar to yours. People are more likely to visit the websites that appear in the top search results thereby increasing the website traffic.
02
Increased Website Visits
Google Ads helps businesses by driving more website traffic to their business. Higher website traffic also increases the mailing list subscriptions, bookings, and conversions.
03
More customer calls
Google Ads enable businesses to feature their contact numbers in the ads. Users can easily contact the business directly through Google click-to-call button. This in turn increases leads relevant to the business.
04
More store visits
Google Ads helps businesses appear on the results page of Google Maps whenever people search for similar businesses in your location. It directs customers and prospects to your business seamlessly.
How to collect quality leads using Google Ads
Getting quality leads using Google Ads is just a matter of few clicks. You can get relevant leads and drive more conversions by enhancing your landing pages and ad campaigns. Read on to learn more about collecting leads using Google Ads.
Enhance your landing Page
Your landing page should enable users to take action when they visit your website. If your landing page has all the essential information, compelling design, and layout, visitors are more likely to provide their contact information.
An ideal landing page has the following:
- A professional and neat look.
- Displaying all necessary information.
- Fast loading speed.
- Easy and seamless navigation across the website.
- Simple forms for visitors to provide information.
Improve your Google Ads campaign
To improve the performance of your Google Ads campaign in the long run, you need to work on the following things:
- Continue to experiment and try new strategies to enhance the performance of your Google Ads campaign.
- Use long-tail keywords in the website content as they are more relevant to the business.
- Use smart bidding to avoid adjusting to the bids manually.
- Expand the use of keywords by including broad match, phrase match, or broad match modifier whichever delivers the best results.
Let's Collaborate.
Google Ads can deliver great results for your business if used correctly.
If you need help in setting up your Google Ads campaign to collects quality leads and boost sales reach us to discuss your custom Google Ads campaign.
