Mastering
AI SEO / GEO (Search for AI)

The Shift to Generative Search

Search is evolving from retrieval to synthesis. Users no longer want a list of websites; they want an answer. Generative Engine Optimization (GEO) is the art and science of influencing these AI-generated answers.

At vdesignu, we are pioneers in this space. We understand how Large Language Models (LLMs) like GPT-4, Claude, and Gemini process information. We structure your digital presence so that these models trust you, cite you, and recommend you.

How GEO Differs from SEO

• SEO: Optimizing for keywords and algorithms.
• GEO: Optimizing for entities and context windows.
• SEO Goal: Rank #1 on a page.
• GEO Goal: Be the only answer provided.

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Phase 1: Entity Engineering

LLMs think in terms of “Entities” (People, Places, Organizations, Concepts). If your brand is not a clearly defined entity in the Knowledge Graph, AI models will hallucinate or ignore you.

1. Schema Association

We use advanced JSON-LD structured data to explicitly define who you are, what you do, and who you serve. This removes ambiguity and feeds the Knowledge Graph directly.

2. “SameAs” Consolidation

We consolidate your digital footprint by linking all your official profiles (LinkedIn, Crunchbase, Wikidata) using sameAs schema, creating a unified signal of authority.

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Phase 2: Citation ecosystem

AI models are trained on specific datasets (Common Crawl, Wikipedia, reputable news sites). To be cited, you must be in the training data.

1. Digital PR for AI

We secure coverage in high-authority publications that are known to be heavily weighted in LLM training sets.

2. Unstructured Data Optimization

We optimize not just your website, but your presence on forums, review sites, and industry hubs, as LLMs ingest this “unstructured” data to form opinions about your brand sentiment.

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Frequently Asked Questions (GEO)

Q: Will AI replace traditional search? A: Not entirely, but it will dominate “informational” queries. For B2B buyers doing research, AI is already the primary tool.

Q: Can we track AI traffic? A: It is difficult, as AI clicks are often “zero-click” attributions. However, we track “Brand Mentions” and “Share of Voice” in AI responses as key metrics.