How SEO increases Website traffic.
Search Engine Optimization (SEO) is the most important tool of digital marketing that drives quality leads and conversions. The reason you are here is probably because of how SEO works. You will be surprised to know that search engines like Google, Yahoo, Bing, etc. use a complex algorithm to find out which page out of 21 million pages on search engines has the most appropriate answer to your query.
Search engines rank websites by consistently providing quality content and relevant answers to searcher’s queries. To appear in the top results of the Search Engine Results Page(SERP), websites need SEO.
From keyword ranking to website optimization, an SEO marketer must keep up with the latest SEO techniques and trends.
If you want to learn more about what SEO in digital marketing is, how SEO works, how SEO increases website traffic, keep reading.
What is SEO in digital marketing?
SEO stands for Search Engine Optimization in digital marketing or marketing in general. It is a digital marketing tool that is used to increase the increase website traffic, gain quality leads and maintain the website’s presence in top search results on search engines like Google, Yahoo, Bing, etc.
Contrary to its name SEO or search engine optimization is more about people rather than search engines. Search engines deliver search results by providing the most helpful information relevant to the searcher’s query.
The majority of the top-ranking websites did reach there by chance or pure luck. Websites perform SEO to get a better ranking on SERPs. These sites conduct extensive research to find out how users search for the topics related to their website and phrase their content accordingly.
You can get your website to rank on the first page of the search results. You can use SEO to help search engines understand the contents of your website.
How SEO works?
Search Engine Optimization works through the following:
01
Crawl accessibility
Search engines have robot kind of spiders that collect all the information and content from your website. It helps in finding when to deliver a page from your website to answer a searcher’s query. They collect information like Title tags, backlinks, page speed, internal linking, social signals, etc. Hence you must ensure that your website has crawl accessibility so that search engines can store and index the content.
02
Keywords optimization
The content must be optimized to include relevant keywords to attract search engines and searchers online.
03
Unique Title, URL, and description for each page
Providing a unique title, URL, and description for each page on the website helps in gaining a high CTR (Click-Through-Rate) in the rankings.
04
Quality Content
The content of the website must be planned and phrased to answer the searcher’s query without compromising the quality.
05
Shareable content
Never underestimate the power of quality content, even in SEO. Creating content that is capable of earning links, citations, shares on social media and amplification is an essential part of SEO.
06
Satisfactory user experience
Providing a great user experience is a part of SEO too. It includes ease of usage and accessibility, fast load speed, and compelling User Interface (UI) on any device.
How SEO increases website traffic?
SEO is one the most powerful digital marketing tools that can provide higher conversions and quality traffic over time when performed correctly.
SEO is user-centric
When SEO is performed, the contents of the website are optimized to answer the searcher’s query with relevancy and accuracy. Whenever users search for information related to your website’s content, search engines display the relevant information from your website in the SERPs. This in turn drives traffic to the website.
Users choose Organic results over Ads.
The majority of the users skips paid ads in the search engines and click on the organic search results as they seem more credible. Hence, gaining a good ranking in the search engines through SEO can help in getting more website traffic.
Search engines favor high-quality content
A website that has quality content and is optimized to provide a great user experience is more likely to gain top ranking from search engines. Searchers are more inclined to choose the websites that have to rank in the SERPs.
Should I hire a digital marketing agency or a professional for SEO?
Website optimization for search engines is not an easy task and beginners might find it challenging. Moreover, SEO takes time and does not provide results overnight, but you can always reach out to SEO professionals for help.
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